Security and Privacy Policy
At Acuitiz, we value the trust you place in us. Protecting your personal information and maintaining transparency in how we collect, use, and safeguard your data is one of our highest priorities. This Security and Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website, services, or stores.
By visiting our website or using our services, you agree to the terms outlined in this Privacy Policy and consent to the collection and use of your personal data in accordance with applicable laws.
Information We Collect
When permitted by law or with your consent, Acuitiz may collect personal information when you:
- Visit our website
- Register for an account
- Purchase products or services
- Visit our physical store
- Interact with our services or customer support
Personal information may include:
- Name
- Email address
- Mobile number and telephone number
- Gender
- Date of birth
- Address
- User account login credentials
- Eye prescription details
- Gift messages or order-related notes
We do not store credit card, debit card, or net banking information on our servers. Such information is processed through secure payment gateways.
You may choose not to provide certain information, but this may limit your ability to use some features of our services.
You may request to review, update, or correct your personal information by contacting us through our official communication channels.
Photos, Scans, and Virtual Try-On Services
When using our virtual try-on or frame fitting technologies, you may provide or allow us to capture photos or facial scans.
These images may be used to:
- Measure pupillary distance and face width
- Analyze facial features for frame recommendations
- Improve product fit and recommendations
- Resolve issues related to eyewear fitting
- Improve and personalize our services
Acuitiz does not share facial scans or images with third parties unless required by law or necessary to deliver services.
How We Use Your Information
We may use your information for the following purposes:
Order Processing
- Accept and process orders
- Deliver products and services
- Communicate order status
Personalization
- Recommend suitable eyewear products
- Improve user experience
- Provide tailored offers
Communication
- Respond to inquiries
- Provide customer support
- Share service updates and policy changes
- Send promotional offers if you have opted in
Legal Compliance
- Comply with applicable laws and regulatory requirements
Automatic Information Collection
When you interact with our website or app, we may automatically collect certain technical information such as:
- IP address
- Device identifiers
- Operating system
- Hardware model
- Mobile network information
- Usage activity logs
These logs are used only for diagnostics, analytics, and service improvement purposes.
Data Retention
We retain your personal data only as long as necessary to provide our services or comply with legal obligations.
Images or facial data used for virtual try-on services may be retained for up to 5 years from your last interaction, unless otherwise required by law.
Lawful Basis for Processing Data
We process personal information based on one or more of the following legal grounds:
- Performance of a contract (to deliver products or services you purchased)
- Legitimate business interests
- Your consent
- Compliance with legal obligations
- Any other lawful basis permitted under applicable law
Your Rights
Under applicable data protection laws, you may have the following rights:
Right to Access
You may request a summary of the personal data we hold about you.
Right to Correction
You may request correction of inaccurate or incomplete personal data.
Right to Erasure
You may request deletion of your personal information where legally permissible.
Right to Withdraw Consent
If data processing is based on consent, you may withdraw your consent at any time.
Right to Grievance Redressal
You may submit complaints regarding the use of your personal data.
Right to Nominate
You may nominate another person to exercise your data rights in case of death or incapacity.
Your Responsibilities
While providing personal data, you agree to:
- Provide accurate and authentic information
- Not impersonate another individual
- Not submit false or misleading complaints
- Not suppress material information when required by law
Sharing of Information
Acuitiz may share personal data with:
- Affiliates and subsidiaries
- Payment processors
- Logistics and courier partners
- Technology service providers
These third parties are required to maintain appropriate data protection standards and only use data for service delivery purposes.
In certain cases, data may be processed or stored outside India, subject to applicable legal protections.
Business Transfers
If Acuitiz undergoes a merger, acquisition, or business restructuring, customer information may be transferred as part of the business assets. We will ensure your data continues to be protected under this policy.
Protection of Information
We implement strict security measures to protect your personal data, including:
- SSL encryption for secure data transmission
- Restricted access to authorized personnel only
- Secure servers and data protection infrastructure
- Password protection and authentication systems
Despite these safeguards, users are encouraged to protect their account credentials and log out from shared devices.
Cookies Policy
Our website uses cookies to enhance user experience.
Cookies help us:
- Remember user preferences
- Analyze website traffic
- Improve website functionality
You can manage or disable cookies through your browser settings.
Children’s Privacy
Acuitiz does not knowingly collect personal information from children under the age of 18.
Children may use our services only under the supervision of a parent or legal guardian, who must provide consent where required.
Communications and Marketing
By registering with Acuitiz or providing your contact details, you consent to receive:
- Order updates
- Service notifications
- Promotional messages
- Product updates
You may opt out of promotional communications at any time.
Updates to This Policy
Our business and services may evolve over time. As a result, this Privacy Policy may be updated periodically. Any updates will be published on our website.
We encourage users to review this policy regularly.
Contact and Grievance Officer
If you have questions, concerns, or complaints regarding this Privacy Policy or your personal data, you may contact us:
Email: support@acuitiz.com
Customer Support: Available through our website or stores
If your grievance is not resolved, you may escalate it to the appropriate Data Protection Authority in India.